May 24, 2004
Representatives of some of the largest American companies are taking affirmative action in order to bring Russian developers into the Western programming market.
Representatives of some of the largest American companies are taking affirmative action in order to bring Russian developers into the Western programming market. On Monday, Russian companies will be presented with a document containing practical recommendations for promoting their products and services on the American and West European markets.
Experts from the American consulting company Argea, who have experience of work with large companies, were among those involved in creating the document. The authors, Donnie Foster and Ram Iyer, based their recommendations on experience of the successful formation and development of outsourcing centres for Hewlett Packard in Bangalore and Chennai.
Ram Iyer said: "With the increased pace of globalization, the best way for companies from across the world to be competitive is to implement the outsourcing model (extended enterprise model). All the players in the outsourcing industry, from client management and client employees to consultants and suppliers must focus on making the outsourcing model work - that is the 'golden goose' for everybody. It is important for more clients to 'taste success' with the outsourcing model to encourage them to use it more. This article lays out the various steps that Russian suppliers must take to get more high-margin revenues from deeper and longer relationships with US-based clients."
DataArt, which specialises in software development for American clients, is interested in developing relations with Western business, just as many other Russian companies are. "DataArt will make every effort to ensure that as many Russian programming companies as possible are made aware of the document," commented Eugene Goland, President of DataArt, "Together we must support an image of Russian companies in the West. Unfortunately, Western business still quite often pictures Russian programmers as self-educated hackers, but today the level of technical training of Russian specialists is among the highest in the world."
The Argea document may be downloaded from: http://www.dataart.com/argea